Dr. Ir. Megawati Simanjuntak, MS. Ir. Retnaningsih, MS. Ir. Md Djamaluddin, MSc. Buku Panduan: Ujang Sumarwan. Perilaku Konsumen. Pengertian perilaku konsumen Menurut Schiffman dan Kanuk () dalam buku perilaku konsumen (Ujang Sumarwan, ) yaitu: “Perilaku konsumen. Buku Panduan: Sumarwan, Ujang. Perilaku Konsumen: Teori dan Penerapannya dalam Pemasaran. Jakarta: PT Ghalia Indonesia.

Author: Talrajas Yokazahn
Country: Qatar
Language: English (Spanish)
Genre: Technology
Published (Last): 15 May 2017
Pages: 75
PDF File Size: 12.85 Mb
ePub File Size: 10.14 Mb
ISBN: 354-3-55927-375-4
Downloads: 55458
Price: Free* [*Free Regsitration Required]
Uploader: Makazahn

How did he consume? Notify me of new comments via email.

Prof. Dr. Ir. Ujang Sumarwan, M.Sc

Consumer’s Meaning and Consumer Behavior Perspective. Ujang Sumarwan, MSc www. Motivation according to Schiffman and Kanuk can be described as driving force within individuals that impels them to action. The bottom sequence is a physiological need that is a perrilaku need to sustain life.

The first impression met Prof.

Marketing Management Class at IPB Business School | Site Title

The second order or above the physiological needs there is a need for a sense of security. Individual consumer buy something for themselves. Ujang is his ability in linking theory with experience lecturing his experience. Nilai suatu merek dagang terbentuk dari kepercayaan para pelanggan terhadap merek dagang perusahaan.

Help Center Find new research papers in: The need for security is a necessity of protection for the physical human including protection, regulation, and law. Consumer behavior is important to be studied because of the dynamic and interesting consumer behavior and illustrates the things happening around the consumer, the company can attract new customers and retain the old customers, for business people to design the right shmarwan strategy for each targeted country, and consumers in order to control behavior to be a wise consumer and can protect themselves.


Perspektif Perlilaku Konsumen dan Marketing Plan.

The Benefits of Studying Kosumen Behavior. Perspectives of Consumer Behavior and Marketing Plan. The students will get a feel which leads him to be actively involved in the lecture. Dimensions of consumer behavior can be seen from several aspects such as how he got it? By continuing to use this website, you agree to their use.

I am more interested with this case. Departemen Sumarwsn Keluarga dan Konsumen www. Leave a Reply Cancel reply Enter your comment here It use research metodhs from psychology, sociology, economics, and anthropology in researching human behavior as consumer. By continuing to use this website, you agree to their use. Nilai suatu merek dagang terbentuk dari kepercayaan para pelanggan terhadap merek dagang perusahaan.

Faculty of Mathematic and Science http: Marketing is closely related to creativity, marketing creativity determines the level of sales of a product. Melalui penyediaan nilai pelanggan yang lebih tinggi maka manajemen dapat memberikan dan menghasilkan nilai yang lebih tinggi pula kepada para pemegang saham.

Print Version

Pengertian perilaku konsumen Menurut Schiffman dan Kanuk dalam buku perilaku konsumen Ujang Sumarwan, Konsumen dalam membeli suatu barang dan jasa dia akan melalui proses keputusan, dimana konsumen tersebut melanjutkan membeli atau membatalkannya. The need of self means primary need, such as feeling of hunger and ujanng.

To find out more, including how to control cookies, see here: In addition to marketing products and services, marketers also markets goods, services, experiences, events, persons, places, properties, organization, ideas.


Consumer behavior is closely related to the motivation and needs of consumers. Therefore, good marketing is one of the most important things in business Text Book Ujang Sumarwan editor. Postingan populer dari blog ini Aku dan Diriku September 15, The hierarchy is divided into 5 sections in a particular order. Consumer behaviour research consists of three perspective: Kirimkan Ini lewat Email BlogThis! There are two kinds of needs: You are commenting using your Twitter account.

Another interesting point of the lecture Prof. The theory of needs Maslow has described has some disadvantages such as the use of hierarchy systems where all needs are considered to be interconnected from the lowest to the highest.

A good understanding of consumer behavior. As we know, the business world more complex with our global era and technology. Secondary needs used to satisfy its users. Moreover, Loudon and Della Bitta defined costumer behavior as the decision process and phisycal activity individuals engange in when evaluating, acquiring, using, or disposing of goods and services.

This driving force is produced by the state of tension, which exists as the result of an unfulfilled need. The term ordinary consumer is associated with several things such as customers, users, services, brands, etc.

Dalam perilaku konsumen terdapat dimensi perilaku konsumen, konsumen akan melakukan tiga macam perilaku yang terkait dengan barang, jasa, pengalaman, dan ide yaitu dengan cara: