HUL has trained thousands of women in villages across India to develop an entrepreneurial mindset and make them financially independent. These women. Enlightening The Lives of Rural Women: Operation of Hul Shakti – Its Working & Principal, Dr. AER College of Management Studies & Research, In case the RSP visits only one existing SE village on any particular day. Unilever in India: Hindustan Lever’s Project Shakti-Marketing FMCG to HUL found it difficult to set up a distribution channel in rural parts of.

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Sales on the other hand came in projdct Rs 92 bn up Sign Up Forgot Password? Equitymaster requests your view! Moreover, the company has ready consumers in the SAs who become users of the products besides selling them.

Project Shakti has helped thousands of women – and also men.

The performance data quoted represents past performance and does not guarantee future results. Spend up to Rs 60, pay next month Instagram accidentally rolls out major change in app, pulls it back Xiaomi Redmi Note 6 Pro with powerful Snapdragon accidently leaks on Flipkart Facing call drops?

This programme will help provide HUL with a growing customer base which will benefit the company for years to come. By the following measures Shakti can contribute for HLL bottom line. We also have a project related to distribution of product in rural areas particularly which requires women, so in case if anybody interested we can work together. With cae 48, Shakti Ammas and 30, Shaktimaans, HUL reaches over three million households invillages in 15 states.

Although the company has been successful in hup initiative and has been scaling up, it faces problems from time to time for which it comes up with innovative solutions. Here’s why hundreds of thousands of readers spread across more than 70 countries Trust Equitymaster.

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Sales on the other hand came in at Shaki 95 bn up 2. I work in an organisation which has a membership of 1. It was a initiative of Hindustan liver limited company to enter the rural market efficiently along with a social objective of empowering rural women. Launched inthe Shaktimaan initiative encourages men in the Shakti Ammas’ families to distribute its products in village clusters, and provides them bicycles.

Relish the volatility but keep your focus on the fundamentals and buy these 4 stocks. The representative of the company meets the stucy and the village head and identify the woman who they believe will be suitable as a SA. Please send me project shakthi report. These include poor infrastructure, dispersed settlements, lack of education and a virtually nonexistent medium for communication.

After training ahakti is asked to put up Dhakti 20, as investment which is used to buy products for selling. Key features of project Shakti are: Project Shakti has been replicated in Pakistan and Sri Lanka. Please do not use this option on a public machine.

HUL: Project Shakti business model overview

Equitymaster Agora Research Private Limited hereinafter referred as ‘Equitymaster’ is an independent equity research Company. Empowerment of women is sure to improve the social status of women in India.

I am interested in taking this program to the members so sgakti they can beocme economically empowered. Set live price alerts, get research alerts and more. Lamborghini Veteran filmmaker Mrinal Sen passes away at 95 More. Project Shakti It was a initiative of Hindustan liver limited company to enter the rural market efficiently along with a social objective of empowering rural women.

More Views on News. Thombare lost her husband inand she had to raise their toddler on her own. Information herein should be regarded as a resource only and should be used at one’s own risk. Here’s an analysis of the annual report of HIND. K ey features of project “Shakti”?

Management studies entries: Case: ‘Project Shakti’ of HUL

This serves as a rural communication huk and helps the SA in their sales. Suresh Prabhu Clamour grows for review of Reserve Bank’s ownership rules for private banks as Kotak deadline approaches Expect to nearly treble sales in India in Before acting on any recommendation, subscribers should consider whether it is suitable for their particular circumstances and, if necessary, seek an independent professional advice.


About Us The Equitymaster Way. SinceEquitymaster has been the source for honest and credible opinions on investing in India. All content and information is provided on an ‘As Is’ basis by Equitymaster. Thursday, December 11, Case: Here you will get all the material related only to management studies.

This project was started in with the aim of increasing the company’s rural distribution reach as well as providing rural women with income-generating opportunities.

This is a case shxkti the social goals are helping achieve business goals. Comments are moderated by Equitymaster, in accordance with the Terms of Useand may not appear on this article until they have been reviewed and deemed appropriate for posting.

Market Stats Other Indices Gold. For example, a problem faced by HUL was that the Casee were more inclined to stay at home and sell rather than going from door to door since there is a stigma attached to direct selling. India is in its villages and so if villages develop so shall India. The 5 Minute Wrapup Profit Hunter.

With solid research and in-depth analysis Equitymaster is dedicated towards making its readers- smarter, more confident and richer every day. He says that he hopes to see Project Shakti spread to Africa prkject the year-end. Gaur View my complete profile. Project Shakti business model overview.